During Operation Market Garden (September 1944) Best
    was under siege and some of the most brutal battles fought by the 502nd PIR
    of the 101st Airborne Division took place in that area. (Also read the article: Florist
    Fighting for Best on this website).
  After the liberation of the region the pub, 'Café Blauw
  Boerke' (Café Blue Farmer), situated in Best, was visited frequently
  by American and British Soldiers. In my mind I can see paratroopers brawling
  with other troops just to blow of some steam...
  The sign displayed in this article was mounted outside above the door of this
  pub. It hung there for years after the liberation. A little while ago the sign
  reappeared, and led Bertus Hagelaar to do some research. 
  
 
The text on the sign is: BRITISCH WAR RELIEF SOCIETY U.S.A TO GREAT BRITAIN
 In the USA there where several, not military, charity
    organizations that tried to support the soldiers in Europe with welfare gestures.
    The B.W.R.S. U.S.A. to Great Britain was one.
  These organizations raised funds for this purpose by selling souvenirs like
  mugs, glasses, cigarette-boxes, tie-pins, letter-openers, matchboxes etc. These
  products were made in the USA since 1939, and sold in Europe. 40% of the benefits
  went to the BRITISCH WAR RELIEF SOCIETY U.S.A TO GREAT BRITAIN, money that
  was spend on the welfare of the soldier as mentioned above.
  The pictured sign was most likely send with the packages to the foreign dealers
  in these articles, thus recognizable as selling points for the Relief Society. 
 Some conclusions can be made: the sign could have
    been above the pub's door for years during WW2, since the Society started
    trading way back in 1939. Then again, would the Germans allow such a sign
    to be diplayed during the occupation of The Netherlands? One was not even
    allowed to display anything related to the Dutch Queen… Maybe the sign was
    taken of the wall (no need to stress the German occupier), and remounted
    later. Or maybe it was only after Best was liberated that this sign was put
    above the door, making the pub an obvious location for GI's and British soldiers
    to spend some newly issued Guilders. Or... could it be it was there all the
    time since the start of the German occupation?
  Any information would be of much assistance. 
There were also other Relief Society's;
Was there a Dutch War Relief Society also? It makes one wonder. Any information on such a Dutch War Relief Society would be of much assistance too.
There is still a pub called Cafe Blauwe Boerke, in the Hoofdstraat in Best. I wonder if a paratrooper like Bob Carleton ever tried some Dutch beer there, in 1944...
  Research & Picture: Bertus Hagelaar
  Article: D.C. van den Bogert